Showing Versace: ‘designs must be neither invisible nor invasive’

Understated displays that raise the focus of luxury merchandising

NEW YORK CITY – ‘We started working with Versace in 2017, supplying retail displays for their stores around the world,’ says Carlotta Caruso, EC Studio USA co-founder. ‘Now, with the restyling of Versace’s 5th Avenue store, they asked us to do all of the accessories stands, jewellery kits and trays.’ When it comes to designing product displays for windows and in-store, it can be challenging to balance bold or attention-grabbing characteristics with an understated quality that keeps the focus where it belongs – on the merchandise. We speak to Caruso on EC Studio’s approach for Versace.

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